Developing the Next Generation of Farming Equipment

Room 135B

9:15 am - 9:45 am

Hardware companies are becoming software companies at an accelerated rate. Products are differentiated largely by their software features and their ability to deliver continuous innovations to the field. Customers have new demanding expectations from their equipment. Join us for a discussion about how modern farming equipment will look over the next 10 years as well as the tools and techniques devices in the field are using today.