AgIoT Infrastructure

Room 135D

10:15 am - 10:45 am

Farming & Economics & Food & Meta

The “chicken or the egg” paradox is a causality dilemma that innovators would like to avoid. It
prevents scale. The adoption of the Internet of Things in the agricultural space can be viewed
as being in the middle this “problem of origins” as it was described by Aristotle. Will adoption
begin with valued applications that then demand the creation of necessary IoT infrastructure or
will infrastructure vendors, e.g. carriers, sensor and connectivity manufacturers, and cloud
analytics providers, have to invest to create an ecosystem that supports iterative innovation
The Innovation Venn – Desirability | Feasibility | Viability –provides a method to address this
AgIoT paradox. What are the big problems in agriculture right now that create demand for the
providers of IoT-based solutions? Which parts of the necessary infrastructure already exist due
to technology evolutions in co-located or adjacent markets? Finally, do the implementation
costs of commonly discussed AgIoT offerings align with value to create sustained business
opportunity? Opportunities exist for application developers to demonstrate POC success, but
the path to scaled solutions must leverage equally scaled infrastructure.
Farmers know better than to pay for both the chicken and the egg.
Do we build the infrastructure first and sensors with appications will follow?
Any industrial examples – backnet, SCADA, roads, rail, shipping?
Networking infrastructure – broadband, cellular, LoRaWAN, rotating irrigation.
Vegetables vs grains vs. animals.
Does infrastructure fit with or get support from retrofit/
Natural experiments? Do they help with cost of experimentation when these efforts are getting close the asymptote?
Who benefits most from ag IoT data? Big seed companies. Big pharma. Commodities sellers.
Big food production. Everyone BUT the farmer. So why should farmers pay for infrastructure
and data?